Orlee Maimon, US Operations Manager
Before getting into the nitty gritty, let’s talk CCO shop a little bit! CCO is Kenshoo’s Call Conversion Optimization solution, and its main focus is to allow you to optimize the search keywords driving your phone calls. Besides magic, how does it do this?
First, CCO matches offline conversions to online clicks using proprietary matching algorithms. Then it also allows you to set either custom or off-the-shelf rules to optimize bids per call.
Tips and Tricks for CCO:
Starting with these rules will set you on the right track to getting the most out of your phone calls!
Like I said, magic!