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by Artyom Dogtiev, AppIndex

“First up the data on the cost per install fluctuation trend that has emerged from the aggregated actual cost data provided in the Kenshoo report. The data covers an annual time frame, from the last quarter of 2014 to the last quarter of 2015.  The major outcome is that CPI is down 14% from 2014, but if we compare only 2015 quarters, we see a decline during first three quarters and than an increase during the last quarter.”

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