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by Garett Sloane, AdAge

“What Amazon is missing is better technology and data to make sense of its sprawling marketing platform and unite its disparate formats. Advertisers say the design of its self-serve ad management platform is outdated and clunky. That’s partly the reason why the company has worked so closely with the agency world and third-party marketing tech platforms like Kenshoo in the past year, to help test and design new ways of buying ads on Amazon.”

Read the full article on AdAge.com