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Make sure you get plenty of sleep the night before Thanksgiving.
The Thanksgiving holiday was the fastest growing day of the "Cyber 5" last year. If you're waiting for Black Friday, you're going to miss out!
Get those Dynamic Ads ready! Last year, Dynamic Product Ads made up nearly half (48%) of Facebook spending for e-retailers during the Cyber 5. They have become a key part of any e-retailer's social strategy for the holidays.
Search Shopping CPCs will increase, but by how much? Last year, average cost-per-click more than doubled (2.1x) during the Cyber 5, compared to the rest of November.
Turn up the volume! Last year, average daily spending volume on Ecommerce Channel Ads more than doubled for the Cyber 5 period, compared to an average day in November. Ask your Kenshoo rep how to capitalize on the increased demand
Among Local/SMB advertisers who used Search Shopping Campaigns in 2018, volume declined slightly on Thanksgiving before accelerating for the next four days of the Cyber 5.
Last season, for Kenshoo search accounts in the ecommerce category, more than 1 out of every 4 paid search impressions was from a shopping campaign ad. Learn how you can make good “impression” with your search shopping campaigns.
For Ecommerce Channel Ads, the Apparel category saw CPCs more than double from an average day in November to the Cyber 5 weekend, while no other category saw more than an 36% increase.
Today's tip comes from Enrico Mirabelli, Associate Director of Media & Ecomm at iCrossing - and it's one for all of the agencies managing Amazon Advertising campaigns this holiday season.
Jonny Hale, Director of Performance at Search & Social agency Sticky Click shares his top tip for the holiday season and its all about using content across social media to give your customers that extra bit of added value!
Don't miss your Holiday Party because of a hectic workload. Anne and Daniela from Yellow Pages Canada suggest using Kenshoo Automated Actions to set your campaigns up weeks in advance.
How will the team managing the Diageo account at iProspect survive the holiday season? Hint: It's not by drinking their clients products (unlike some of our other tips suggest!)
Are you using a Search Term report to understand what your consumers are looking for on Amazon this holiday season? Joe Huber from Orca Pacific's top tip explains why this is key when servicing his Amazon Advertising clients.
Rhys Freestone, Digital Marketing Manager at Royal Bank of Scotland explains why Facebook DCO is going to be his (not-so-secret anymore) weapon for the remainder of 2019.
Be even Smarter this holiday season by deploying Kenshoo's Budget Navigator with Smart Bidding to scale performance and budgets. Matt Devinney, Senior Manager of Paid Search at Tinuiti shares all!
Spoiler Alert: 20 tips for the price of 1!
Don't miss a trick (or sale) this holiday season or yule be sorry! Download this handy guide to get the most from your Amazon Advertising with Kenshoo Ecommerce.
What if sudden changes happen that you aren't aware of? Paul and Chris suggest using Kenshoo Automated Actions so that you can be quickly alerted of any sudden changes in performance across all of your accounts.
Are Amazon Sponsored Brands on your radar this holiday season? For today's tip we recommend signing up to our webinar with Amazon Advertising next week if you want to maximise your holiday success with this popular ad format.
How do brands ensure engagement with their online creative all season long? Anita Walsh, Kenshoo's VP Client Success in EMEA thinks Smart Tags are going to be key in preventing ad fatigue and assessing creative sentiment.
It might seem obvious but if you haven't started your holiday campaigns yet then you are missing out on customers who are already searching for gifts. Klint Rudolph of Xcite Media's tip is don't wait - start your campaigns today.
On the 20th day of tips, my Kenshoo brought to me...
3 great tips for managing your creative(ity)!
Big thanks to Mollie Gray of Shuttlerock for sharing some great tips into managing your creative this holiday season!
For all the Search marketers out there we have created this great checklist of Kenshoo Search best practices. Today's top tip: download it and stick it to your desk to make sure you don't miss out on any great features!
As the festivities approach, consumer demand increases. Yuji Inagaki from Edelman Digital's (slightly controversial) tip suggests it's time to get the gloves off, advertise HARD and make sure you are the ones they are buying from.
Chris Dessi, VP Americas at Productsup explains that pricing, imagery, URLs and stock all need to be up to date and relevant to ensure shopping success this holiday season.
This year, mobile apps will be a more important battleground for retailers than ever. So before the holiday season heats up, check out these best practices and top tips for your app advertising campaigns from our team of experts.
Don't let anything fall through the cracks this holiday season. James Murray from Microsoft Ads looks at why you should be thinking about Dynamic Search Ads as part of your strategy.
Hey, App marketers! Peak consumer readiness to download your app is not equal to the peak cost of getting consumers attention. Find out what John Koetsier from Singular means by this in today's great tip!
If it's good enough to help Team GB win Tour de France, it's good enough for digital marketing, right? In today's tip our very own Tom Affinito suggests advertisers can wrap up their holiday success with 1% improvements.
Christi Olson, Head of Evangelism at Microsoft Advertising asks: Are you aware that Black Friday and Cyber Monday fall at a different time of year this year to 2018? Tune in to find out how this can impact your campaigns.
A large % of the population will be getting a shiny new phone in their stocking this year. See how Sharon Bensadoun, Head of Mobile Growth for Kenshoo, suggests app marketers should approach the festive season.
Who better to give us our final Amazon Advertising tip than one of Kenshoo's first ever Ecomm clients, Artur Margaryan, formerly of OMD EMEA (but has since moved over to the dark side!).
Our last holiday tip comes from Arthur Gross at Pinterest. Did you know that 'Pinners' plan weeks in advance of a big occasion, so for advertisers, that consideration phase is the best time to get in front of potential buyers.