The holidays are a very social time—office parties, family gatherings, visiting friends. The spirit of connecting and sharing is all around us. Not surprisingly, social media usage typically spikes during the holidays (by as much as 26%), as people post videos and pictures of festivities, foods, and other seasonal favorites. Savvy social marketers tap into this spirit to help their brands make meaningful connections with consumers…connections that can lead to stellar sales figures in retail’s all-important Q4. As you prepare to put your holiday social marketing plans into action, make sure you’re using these four strategies for best results:
Bonus tip: Remember it’s the gift giver and not the end user that is doing the buying, so be sure to set your targeting accordingly. This is the time when men will be looking at women’s fashions and women will be scouring for the perfect golf accessories.
Think your holiday social marketing campaigns could benefit from some of these strategies? Call your Kenshoo rep today to discuss an action plan, or contact us now for a demo of our social marketing platform.
Sr. Product Marketing Manager, Social @ Kenshoo