In the third episode of our “Gift of the Week” holiday social marketing video series, we dig into insights and tips for your Facebook and Instagram campaigns
Now that we’re into November, retailers are in full holiday mode, and most consumers have shopping lists on their minds. But with all of the hustle and bustle of the holiday season, social media usage still stays strong and even surges, particularly Facebook and Instagram, making them invaluable for reaching would-be shoppers. To help social marketers maximize their opportunities on these platforms, we’ve dedicated the third installment of our “Gift of the Week” video series to finding success on Facebook.
I sat down with Sona Parikh, Facebook’s Marketing Product Partnerships Manager for retail, to dig into this topic. We discussed the moments that matter to your Facebook audience, the role of Facebook in your holiday marketing plans, and on and offline solutions that savvy social marketers use.
The video includes a wide range of insights culled from Facebook’s recent Holiday Shopping Survey, a study aimed at better understanding consumer shopping behavior during the holiday season. Some key findings that Parikh shared include:
During our discussion, we also reviewed the top ways consumers use Facebook and Instagram over the holiday period:
Top 5 things people use Facebook for during the holidays:
Top 5 things people use Instagram for during the holidays:
Watch the video below and you’ll also learn:
More tips! In case you missed it, last month we also shared some helpful holiday social media marketing tips, as well as a video on holiday marketing insights and another video on marketing on Pinterest.
Ready to put these tips to work for your holiday social media campaigns? Call your Kenshoo rep today to get started, or contact us now for a demo of our social marketing platform.
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