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by Laurie Sullivan, MediaPost

“BlueKai, Digital River, ExactTarget, Experian Marketing Services, hybris Software, Kenshoo, Marketo and Rio SEO, along with consulting partners Covario, Critical Mass, Deloitte Digital, Realise and Sapient, helped HP co-develop the services. The partner ecosystem is essential, explains Gabriele Di Piazza, vice president of marketing, marketing optimization, at HP Autonomy.”

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