New solution from Kenshoo predicts costs of achieving ROI or revenue goals and automatically adjusts campaign execution to meet forecasts
San Francisco (September 10, 2013) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today reveals Kenshoo Halogen TechnologyTM, a new machine learning solution that provides marketers with unprecedented insight and visibility into the future performance of advertising campaigns. Armed with these forecasts and scenario plans, advertisers can find untapped market opportunity and make better investment and optimization decisions.
Halogen powers the Kenshoo Budget CenterTM , where marketers can view accurate predictions for budgets required to achieve specific campaign goals, such as ROI or revenue. Halogen also integrates with Kenshoo Portfolio OptimizerTM to find growth opportunities, execute planned media spend, and optimize campaigns. This marks the first time a digital marketing technology platform has incorporated budget scenario planning tools that automatically adjust tactics on the fly to keep campaigns on track to meet objectives.
“Kenshoo has given us an early Christmas gift,” said Michael Kahn global president at Performics, a leading provider of performance marketing services and technology solutions. “Halogen takes the guesswork out of planning and spending for our campaigns. The technology forecasts what we should expect to achieve with our budget and Kenshoo Budget Center actually helps control and monitor that spend toward our goals.”
“If I had a buck for every time a CMO asked me how much revenue and ROI I could deliver with incremental budget, I’d be rich!” said David Levy, Partner at WSI Digital Marketing. “Now, with Halogen and the Kenshoo Budget Center, I can see several scenarios incorporating different spend levels and market dynamics to draw a clear path to results that will make my clients (and me) rich.”
“Marketers have always been challenged with controlling spend, accurately forecasting potential return on that spend, and executing towards the end, predicted goal,” said Will Martin-Gill, SVP of Product at Kenshoo. “Traditionally these complex tasks have been time intensive and rife with human error. Now, with the unique capabilities of Halogen, Kenshoo clients can increasingly focus on business management versus task management and give their CEOs and finance departments reliable information about the expected impact of changes in online marketing investment.”
Named “the only leader” in a bid management software evaluation by independent research firm, Forrester Research Inc., Kenshoo continues to push the envelope in bringing sophisticated solutions to advertisers and agencies. The introduction of Kenshoo Halogen Technology follows several other announcements from Kenshoo this year that deliver innovative solutions for clients including Kenshoo ActiveClusterTM algorithmic bidding, Kenshoo SocialTM Twitter Ads API integration, Kenshoo LocalTM place page promotion, and Kenshoo SmartPathTM dynamic attribution.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $25 billion in annual client sales revenue. The Kenshoo platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, and dynamic attribution. Kenshoo’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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