The Complete Digital Marketing Guide Series: Hot Topics and Best Practices

Your guide to success in digital marketing.

The Kenshoo Guide series covers the hottest topics in the industry and provides actionable information to help you achieve your goals. Each guide includes comprehensive market overviews powered by Kenshoo primary research and 3rd-party data to give you the full picture. You’ll also find useful supplemental information like on-demand webinars, best-practice guides, and more.

The Kenshoo Guide to Agile Marketing

Download Supplemental Transformation Model Download Best Practices Supplement
The Kenshoo Guide to Big Data

Download Best Practices Supplement
The Kenshoo Guide to Search and Social Intersections

Download Supplemental Experiment Download Best Practices Supplement
The Kenshoo Guide to Budget Planning for Digital Marketing

Download Best Practices Supplement

The Kenshoo Guide to Evaluating Social Advertising Technology Platforms

Download Supplemental Materials Download the Supplemental Guide
The Kenshoo Guide
to Local Search

Download Best Practices Supplement
The Kenshoo Guide to Google Shopping Campaigns

Download Best Practices Supplement
The Kenshoo Guide for Retail Search Marketers: Optimizing Your Path to Seasonal SEM Success

Download Best Practices Supplement

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Provider	Trendemon
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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Cookie Expiry	1 year

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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Cookie Expiry	12 hours

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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
Privacy Policy	https://trendemon.com/privacy.html?v=2018
Host(s)	trackingapi.trendemon.com
Cookie Name	trd_gvid, trd_gavid_2003
Cookie Expiry	7979 years 6 months 2 weeks 1 day 22 hours 48 minutes 21 seconds

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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Cookie Expiry	1 year

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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Provider	Trendemon
Purpose	Track surfing habits and provides Banners and tailored content
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Provider	Terminus
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Cookie Expiry	1 year

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Name	ads/ga-audiences
Provider	google.com
Purpose	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Host(s)	google.com
Cookie Name	ads/ga-audiences
Cookie Expiry	Session

Accept
Name	visitor_id#-hash
Provider	Owner of this website
Host(s)	.pardot.com, kenshoo.com, www2.kenshoo.com
Cookie Name	visitor_id#-hash
Cookie Expiry	10 years

Accept
Name	Trendemon Pixel
Provider	Trendemon
Host(s)	trackingapi.trendemon.com
Cookie Name	api/events/pageview
Cookie Expiry	Session

Accept
Name	api/events/uplift
Provider	Trendemon
Host(s)	trackingapi.trendemon.com
Cookie Name	api/events/uplift
Cookie Expiry	Session

Accept
Name	trd_ctahistory
Provider	Trendemon
Privacy Policy	https://trendemon.com/privacy.html?v=2018
Host(s)	kenshoo.com
Cookie Name	trd_ctahistory
Cookie Expiry	Persistent

Accept
Name	_uetsid_exp
Provider	Google Tag Manager
Host(s)	kenshoo.com
Cookie Name	_uetsid_exp
Cookie Expiry	Persistent

Accept
Name	_uetvid_exp
Provider	Owner of this website
Host(s)	kenshoo.com
Cookie Name	_uetvid_exp
Cookie Expiry	Persistent

Accept
Name	ub-emb-id
Provider	Owner of this website
Purpose	Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately.
Host(s)	kenshoo.com
Cookie Name	ub-emb-id
Cookie Expiry	Persistent

Accept
Name	track/cmf/generic
Provider	adsrvr.org Pixel
Purpose	Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Host(s)	adsrvr.org
Cookie Name	track/cmf/generic
Cookie Expiry	Session

Accept
Name	personalization_id
Provider	Twitter
Purpose	This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
Host(s)	twitter.com
Cookie Name	personalization_id
Cookie Expiry	730 days

Accept
Name	Trendemon
Provider	lionbridge.com
Purpose	This cookie is associated with TrenDemon, a content marketing attribution tool.
Host(s)	kenshoo.com
Cookie Name	trd_utmcampaign, trd_utmsource
Cookie Expiry	1 year

External Media (3)

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name	Facebook
Provider	Facebook
Purpose	Used to unblock Facebook content.
Privacy Policy	https://www.facebook.com/privacy/explanation
Host(s)	.facebook.com

Accept
Name	Google Maps
Provider	Google
Purpose	Used to unblock Google Maps content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	.google.com
Cookie Name	NID
Cookie Expiry	6 Month

Accept
Name	YouTube
Provider	YouTube
Purpose	Used to unblock YouTube content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	google.com
Cookie Name	NID, CONSENT
Cookie Expiry	6 Month

The Kenshoo Guide Series

Your guide to success in digital marketing.

The Kenshoo Guide to Agile Marketing

The Kenshoo Guide to Big Data

The Kenshoo Guide to Search and Social Intersections

The Kenshoo Guide to Budget Planning for Digital Marketing

The Kenshoo Guide to Evaluating Social Advertising Technology Platforms

The Kenshoo Guideto Local Search

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