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“The growth in search advertising through mobile devices could open up a new opportunity for B2B marketers looking to reach audiences across multiple platforms. According to a study from Kenshoo, smartphones and tablets receive nearly 20% of all search clicks yet marketing ad spend budgets are failing to stay on pace with this trend.

An article from eMarketer highlighted the findings of the study, which revealed that although 8.7% of search clicks come from a mobile phone, marketers only allocate 5% of their ad spending to this medium.”

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