Drawing on more than 15 years of digital marketing experience, Burnett provides strategic guidance to industry leader in search and social advertising technology
San Francisco (January 22, 2014)–Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today announced the appointment of Grady Burnett to its Board of Directors. Burnett is widely regarded as a pioneer in online advertising, having spent four and a half years at Facebook as VP, Global Marketing Solutions. Previously, Burnett spent four years at Google where he launched and oversaw Google’s Ann Arbor, Michigan, office as Director of Online Sales and Operations for the Google North American AdWords team. Prior to Google, he spent five years at DoubleClick as VP of Agency Sales. Currently, Burnett is the Chief Operating Officer at Flurry, the leading mobile analytics and advertising company.
“I remember approaching Kenshoo about the importance of prioritizing social media back when I was at Facebook and the ad platform was in its nascent stages,” said Burnett. “Since the early days, Kenshoo’s record of product excellence has been quite impressive and, combined with the company’s rapid global expansion, it’s easy to predict that great things are on the horizon.”
To oversee and manage rapid growth in key global markets, Kenshoo recently appointed Michel van Woudenberg as Managing Director, Asia Pacific Japan (APJ) and Rob Coyne as Managing Director for Europe, Middle East and Africa (EMEA), while promoting Gary Nafus to Managing Director, Americas. Kenshoo has plans for other key hires in these regions as it seeks to expand its already significant global client base which includes nearly half of the Fortune 50 and all 10 top worldwide ad agency networks.
Kenshoo was recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012.
“I’ve been lucky enough to watch firsthand as Kenshoo has grown from a disruptive startup to industry leader in both search and social advertising technologies, “Burnett added. “I look forward to contributing to this amazing team.”
“Finding someone with Grady’s expertise and professional network is rare, but we’re lucky enough to have also added someone who embodies Kenshoo’s core values of passion, innovation, and humility,” said Yoav Izhar-Prato, co-founder, CEO, and chairman of the board for Kenshoo. “We look forward to Grady’s insights related to cross-channel and cross-device activity as we continue to direct the future of Kenshoo and push the limits of digital marketing innovation for our clients.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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