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by Allison Schiff, AdExchanger

“’The best way to ensure the transition is done right is to migrate small accounts first and monitor them for a short period,’ said Will Martin-Gill, chief strategy officer at Kenshoo. ‘Then move on to the rest of the program.’

Failure to adjust campaigns and update to the new system could interfere with how tracking functions and how conversions are counted, Martin-Gill said.”

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