by Richard Towey, PerformanceIN

“Social networks may not be the most natural of selling tools, but paid advertisements on these sites have been known to have clear effect on conversions. In a July 2014 study from marketing developer Kenshoo, the company found that complimenting a paid search campaign with ads on Facebook delivered a 19% uptick in conversions, inspired by users who had seen both forms of advertising.”

Read the full article on