Las Vegas, NV (Sept 22st, 2009) – As the fourth quarter draws ever closer, retailers gather at Shop.org to learn, plan and strategize for the holiday season and 2010 budget allocations. Kenshoo will be presenting their enterprise level search engine marketing platform, KENSHOO™ Search, which gives retailers a competitive edge in the online arena in what is shaping up to be one of the most competitive holiday seasons in recent memory.
As more and more advertising dollars are pushed into the high growth search marketing industry, retailers looking for a competitive edge have turned to Kenshoo. Kenshoo’s advanced technologies fully integrate marketing with the warehouse and inventory to create RealTime Campaigns. Using the RealTime Campaign synchronization technology advertisers can advertise all items down to the SKU level while updating ad text to reflect current prices and promotions. The outcome is boosted ROI improvements (30%-500% recorded so far), increased volumes, increased conversion rates and significant time savings while enjoying a smooth migration and on-boarding process.
A major hurdle facing retailers from entering the search marketing arena or adding search marketing technology to their existing marketing campaigns is the massive amount of time needed to both create new campaigns and migrate existing ones. The Kenshoo team has perfected the on-boarding process, and in just days can have fully automated campaigns up and running with full tracking to assure accurate advanced measurement. Speeding the process even further is the platform’s open architecture which allows retailers to use their legacy tracking systems without sacrificing performance or data accuracy.
By conquering the issues that impede most retailers from succeeding in search marketing, Kenshoo has turned search marketing into this holiday’s most valuable media channel. “Kenshoo is a leading nimble company and we offer that ability to our clients. We have seen the largest retailers scale up their search marketing campaigns in almost no time using Kenshoo, while seeing fabulous results. Now is the time to be proactive and leverage the edge that Kenshoo is offering. The ability to build, push and optimize a full SEM replica of one’s inventory is something we’ve been mastering and developing for a long time. Kenshoo has the ability, tools, approach and technology to collaborate with retailers in reaching the vast potential of online marketing.” – says Yoav Izhar-Prato, Kenshoo CEO.
Both online and offline retailers can benefit from search marketing this holiday season. A recent survey by Forrester for shop.org has shown that online advertising is more effect than television in driving offline sales. According to the survey, retailers report that search engine marketing continues to be the most effective way to reach new customers, citing 35 percent of sales coming from that initiative. As a result, nearly all online retailers surveyed (90%) use pay-for-performance search placement, and 79 percent said they will make this tactic an even greater priority this year.
To receive more info and learn more about the benefits of search marketing and find out how Kenshoo can address your online marketing needs for the upcoming Holiday Season and 2010 Budget – send us a mail to firstname.lastname@example.org or visit us at the Shop.org Annual Summit Sept 21-23 in Las Vegas, NV, Booth #424 and see a live demo of KENSHOO Search in action.
Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.