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by Karl Knights

With the boom of online platforms like Google and Facebook has come the development of the search marketing industry, a new arena in which people can advertise and market their products or services. Unlike most other media avenues, what makes search different is the degree to which a specific audience can be targeted. It may sound a little Big Brother, but given the right combination of keywords coupled with searching behaviours of the intended demographic, a campaign can be designed to hit an exact audience at the time they would be most likely to make a purchase, whilst ensuring that product is in stock and advertised at the most updated price.

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