Kenshoo Social earns top scores for current offering and strategy
San Francisco (December 17, 2013) – Kenshoo, the leader in premium digital marketing technology, today announced it has been cited as the single “Leader” in a social advertising platform evaluation by independent research firm Forrester Research, Inc.
In its report, The Forrester WaveTM: Social Advertising Platform Wave, Q4 2013, Forrester researched, analyzed and scored seven companies against 45 criteria to evaluate proprietary platforms for managing social advertising.
“Kenshoo is the social advertising platform category leader,” states the report. “Kenshoo has leveraged its leading capabilities in search and bid management to jump out ahead in social advertising as well. Kenshoo dominates, thanks to its strong core platform, integrations with other tools, international capabilities, and strategy.”
The Forrester Wave methodology includes a rigorous process of surveys and scenario-based demos addressing current functionality, competitive differentiation and future plans. Kenshoo scored a 5.0, the highest possible rating, in Campaign Creation and Workflow, Reach Campaigns, Audience Targeting, Keyword and Topic Targeting, Optimization and Efficiency, Social Network Data Import and Export, Analytics, Social Relationship Platforms, Measurement, Marketing Automation and CRM, APIs, Internationalization and Localization, Global Usability, Office Locations, International Presence, International Support, Strategy, Training, Vision, Experience, Product Road Map, Customer Satisfaction, Employee Base, Revenues, and Enterprise Focus.
Previously, Kenshoo was cited as the single “Leader” in a bid management software evaluation, released in November 2012 and also conducted by independent research firm Forrester Research Inc., The Forrester WaveTM: Bid Management Software Providers, Q4 2012. Collectively, the two Forrester Research evaluations cite Kenshoo as the only leader in both paid search bid management platforms and social advertising platforms.
“Kenshoo has built its business by engineering superior technology solutions to the demanding specifications of the world’s most advanced marketers and this recognition by Forrester is truly a testament to our clients,” said Will Martin-Gill, senior vice president of product for Kenshoo. “With leading solutions for social advertising and search marketing powering our cross-channel predictive media optimization suite, Kenshoo is well positioned to continue our track record of product innovation and client excellence.”
Demonstrating its leadership in search and social, Kenshoo recently released cutting-edge technology and research exploring the cross-channel synergy. Kenshoo Demand-Driven CampaignsTM enables marketers to easily create and manage product-specific advertising on Facebook based on demand signals from internal systems, Product Listing Ads, and paid search campaigns. This breakthrough solution was named a winner in the Facebook Innovation Competition. In another industry first, Kenshoo analyzed the impact of Facebook advertising on paid search and found a 30 percent increase in return on ad spend for markets in which both channels were active.
“At Kenshoo, our goal is to equip marketers with the tools to predict the future and take real-time action to maximize their opportunities today,” said Yoav Izhar-Prato, co-founder, CEO and chairman of the board for Kenshoo. “Our clients can count on Kenshoo to remain best-in-class for bid management software and social ad platforms as we explore new ways to unlock the power of intent via search and interaction via social across all marketing channels.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search™, Kenshoo Social™, Kenshoo Local™ and Kenshoo SmartPath™ to direct more than $25 billion in annual client sales revenue. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native ads API solutions for Google, Bing, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite Optimization™ through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Sears, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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