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by Kelly Liyakasa, Ad Exchanger

“Kenshoo was the only social-ads “Leader” of the Wave. Leaders strike a balance between easy creation of ads and subsequent reporting, as well as augmenting measurements that go beyond the social advertising walls and measure campaigns in comparison to other channels such as search. Kenshoo’s aggressive partner expansion brings social relationship management and listening into the ad-buying fold through platforms like Shoutlet, Spredfast and Tigerlily.”

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