Advertiser interest in specialised product focused ads on the likes of Facebook, Instagram and Google is soaring. Video advertising on social media is showing dramatic increases, while mobile continues to attract an increasing slice of digital ad budgets. Ad engagement is also on the rise, with people much more likely to click on social and search ads now than a year ago. Each quarter, we at Kenshoo analyse global advertising spend and performance on our platform to identify key developments and changes. Looking back on the third quarter of 2016 five trends stand out. See what they are in this mycustomer.com feature.