In Brazil, Facebook represents a growing opportunity. Today, we’re pleased to feature a post from one of our partners in the region, 55social. Rafael Campion is the Head of Media and Marketing at 55social and the author of today’s post. Read on to discover why 55social decided to partner with Kenshoo and the success its clients have seen with Facebook ads, including Bebe Store — whose case study was released today.
Our goal here at 55social is to help our clients achieve great results with social media through better technology. We built a platform focused on content optimization for Facebook, but we’ve always known that media spending was essential to obtain the best results.
By the end of 2012, we felt that most of our clients had the need for a more professional approach to Facebook media, and very few companies in Brazil really understood how to do it. We weren’t going to change our software strategy to focus on ads, so we got in touch with Kenshoo for a partnership.
I remember the first demo call we had with the Kenshoo team. One of our people forgot to mute his mic and blurted “OH WOW!” after seeing how easy it was to create dozens of different targets in order to run testing. We wondered how we ever managed and optimized campaigns without Kenshoo.
A year and several other features later, Kenshoo Social helps us to be much more efficient, stay on top of all the trends and best practices, have access to exclusive technology, and deliver better results to our clients.
Since that meeting in late 2012, we’ve managed Facebook media spending for lots of 55social software clients, increasing fan bases by the millions, generating thousands of leads, and outperforming other media in ROI. Along with Kenshoo, 55social’s own content optimization platform made it possible to see even better results: building social landing pages, creating social CRM that led to better targeting, and ultimately increasing conversions exponentially.
Being in touch with so many companies over the past year, we have seen a great deal of progress in Brazil’s market when it comes to Facebook advertising. A year ago, almost 100% of the companies that approached us wanted to improve their fan acquisition performance and increase engagement; now, brands are much more focused on generating real business results.
This is the case of Bebe Store, with whom we have recently released a case study highlighting its Facebook advertising success — which includes exceeding a ROI goal by 47.5%. Facebook is now one of the top performers in its media spending on both last-click and multi-touch ROI. And Bebe Store is definitely not alone — Facebook is gradually becoming one of the main sources of revenues and leads for companies of every sector, such as e-commerce, real estate, local businesses, B2B products, and many others.
We have seen a lot of progress, but we believe we’re just starting to use the full potential of Facebook and other social media to achieve business results, and technology is an essential part of this process. That is why we partnered with Kenshoo Social a year ago and continue to develop our platform every day.
What are you doing to improve your results with social? I would love to hear your thoughts.