Financial Services

“Kenshoo’s approach to bid management is unrivaled in the industry. Kenshoo gives us the flexibility to choose rules-based bidding, portfolio bidding as well as custom or hybrid options. For our financial services clients, the model-based portfolio policies turned out to be exactly what we need to deliver a greater return on investment. It was important to us that we maintained complete transparency throughout the venture. We wanted the technology to perform the in-depth analysis that our team was already performing manually, but at a faster rate in order to free more of their time. This is something that was provided through the nature of Kenshoo technology solutions and the model-based bid policies. We are thrilled with the results from Kenshoo and are rolling out portfolio-based bid policies across our entire client base.”

“We are honored to be selected as a winner of the Infinity award. This test that won us the award was a groundbreaking study, which provided us with insight on an area we have been exploring for years – to measure the halo effect of brand campaigns into demand and direct response acquisitions. The partnership with the brilliant minds at Kenshoo team was critical in the success of this study.”