In a heavily regulated industry, it can be challenging to find meaningful ways to reach your audience. As millennials take over as the generation with the most buying power, the way financial services needs to be marketed is fundamentally different than ever before. Millennials are more digitally connected and mobile than previous generations and expect their partners to be too. They have unprecedented access to information and research their business decisions carefully. Financial institutions need to stay in front of today’s consumers across the digital spectrum in order to stay relevant.
"The main challenge for performance campaigns that have financial results is finding audiences that match the credit policies. The partnership between Serasa and Kenshoo emerges as a huge opportunity to increase those campaigns, using high-value segmentations."
Eduardo Macaroni Nardy, Marketing Performance Specialist
“Our primary objective at Metric Theory is not to simply drive growth in front-end conversions on our clients’ accounts—we dive deeper into SEM conversion data to understand the quality of the conversions on the back end. Kenshoo was instrumental in helping our team track important metrics and make sophisticated decisions that grew qualified registrations and revenue for Personal Capital.”
Ken Baker, President