Kenshoo Financial Services Marketing Technology
Kenshoo Financial Services Marketing Technology
Enage tomorrow’s financial services customer the way they connect today.
In a heavily regulated industry, it can be challenging to find meaningful ways to reach your audience. As millennials take over as the generation with the most buying power, the way financial services needs to be marketed is fundamentally different than ever before. Millennials are more digitally connected and mobile than previous generations and expect their partners to be too. They have unprecedented access to information and research their business decisions carefully. Financial institutions need to stay in front of today’s consumers across the digital spectrum in order to stay relevant.Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media
Solving Challenges for Financial Marketers
Acquire the Most Valuable Customers
- Reach the highest lifetime value customers
- Target the most relevant segments
- Maximize the profitable segments
- Target audiences across channels using intent data
Make Data-Driven Decisions
- Integrate external data sources
- Enable decision-making based on data
- Leverage historical performance insights
Visibility & Efficiency Across Programs
- Make targeted changes & maximize efficiency
- Manage complicated structures with control
- Gain visibility across engines & channels
- Understand your customers’ paths-to-conversion
