Kenshoo Financial Services Marketing Technology

Enage tomorrow’s financial services customer the way they connect today.

In a heavily regulated industry, it can be challenging to find meaningful ways to reach your audience. As millennials take over as the generation with the most buying power, the way financial services needs to be marketed is fundamentally different than ever before. Millennials are more digitally connected and mobile than previous generations and expect their partners to be too. They have unprecedented access to information and research their business decisions carefully. Financial institutions need to stay in front of today’s consumers across the digital spectrum in order to stay relevant.
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Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media

Solving Challenges for Financial Marketers

Acquire the Most Valuable Customers

Acquire the Most Valuable Customers

  • Reach the highest lifetime value customers
  • Target the most relevant segments
  • Maximize the profitable segments
  • Target audiences across channels using intent data
Make Data-Driven Decisions

Make Data-Driven Decisions

  • Integrate external data sources
  • Enable decision-making based on data
  • Leverage historical performance insights
Visibility & Efficiency Across Programs

Visibility & Efficiency Across Programs

  • Make targeted changes & maximize efficiency
  • Manage complicated structures with control
  • Gain visibility across engines & channels
  • Understand your customers’ paths-to-conversion

Kenshoo Social Drives Qualified Account Opens For Digio

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Digital Agency Switched On Helps Aussie Home Loans Build New Business With Kenshoo Social

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Royal Bank Of Canada Makes Every Marketing Dollar Count

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The Post-Attribution Era Has Begun: How to Transition Your Org to Cookieless Marketing Measurement

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Online/Offline Marketing Measurement Isn’t As Impossible As It Once Was

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Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix

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Marketing Measurement BEFORE the Campaign? Yes, You Must Do This

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Monthly Paid Media Spend Snapshot – December 2020

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"The main challenge for performance campaigns that have financial results is finding audiences that match the credit policies. The partnership between Serasa and Kenshoo emerges as a huge opportunity to increase those campaigns, using high-value segmentations."

Eduardo Macaroni Nardy, Marketing Performance Specialist

“Our primary objective at Metric Theory is not to simply drive growth in front-end conversions on our clients’ accounts—we dive deeper into SEM conversion data to understand the quality of the conversions on the back end. Kenshoo was instrumental in helping our team track important metrics and make sophisticated decisions that grew qualified registrations and revenue for Personal Capital.”

Ken Baker, President

As a result of Kenshoo’s 3rd Party Audience Marketplace and measurement, digio was able to save time and experience a significant impact on performance.
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Find out what Kenshoo can do for you:

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