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by Jon Fortgang, Figaro Digital

“In August this year Figaro Digital partnered with Kenshoo to host a seminar focused on conversion attribution. The aim of the session: to explore how marketers can gain clearer insight into the ways customers interact with online advertising.

On hand to discuss the subject in detail were Yossi Synett, Research Analyst Lead at Kenshoo and Daniel Morgan, Head of Search at Kenshoo’s client Accor Group,whose hotel brands include ibis, Novotel and Sofitel.”

Read the full article on FigaroDigital.com