Now that Facebook has officially announced the sunset of FBX, advertisers are considering the alternatives. Fortunately, with the introduction of more interactive ad formats since the launch of FBX in 2012, the performance opportunity to track people rather than cookies, is significant.

The best practice today is to combine user signals to create a Facebook Custom Audience, and couple that with the marketer’s product feed in a Dynamic Ad. In this guide, Kenshoo will answer all your questions about making the transition from FBX to Dynamic Ads.