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With the release of our first major study on search and social synergy last year, Added Value: Facebook Advertising Boosts Paid Search Performance, marketers have tangible evidence of the combined success for these two channels.

To provide more research to help guide search and social strategies for marketers, Kenshoo analyzed paid search performance for the leading global information services company, Experian, in which certain segments of the target audience were exposed to both paid search and various levels of Facebook advertising while others were exposed to paid search alone.

The following research provides more evidence that Facebook advertising has a direct, positive effect on paid search performance, and that the cross-channel impact increases as the investment ratio of Facebook to paid search spending rises.

Download this second installment in the Facebook Added Value series to uncover the insights on finding the sweet spot for search and social investments.