San Francisco (April 19, 2012) – Kenshoo, a global leader in digital marketing software, today announced it has been named a Facebook® Preferred Marketing Developer (PMD), and featured in the PMD Directory. The Facebook PMD Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, Ads management solutions, Apps (services and platforms for building socially enabled integrations) and/or tools for Page Insights analysis. Kenshoo Social has been qualified by the PMD Program in Ads. “Social media is one of the fastest growing advertising channels in the world and a foundation that no brand can do without,” said Sivan Metzger, GM Kenshoo Social and Kenshoo Local. “Kenshoo Social helps advertisers and agencies illuminate the value encapsulated within social networks like Facebook while scaling rapidly and profitably,” said Sivan Metzger, GM Kenshoo Social and Kenshoo Local. Built on the Kenshoo Universal Platform, Kenshoo Social offers management, reporting and optimization for Facebook Ads, while providing a comprehensive view of marketing campaigns. Kenshoo Social clients use the tool to increase productivity, efficiency and control; measure and attribute success across channels; and secure actionable data to enable quick, intelligent decision making. About Kenshoo Social Kenshoo Social is advanced technology designed for enterprise advertisers and agencies seeking to identify and maximize tangible value from social network ad campaigns. The Kenshoo Social Ad Manager off¬ers intelligent automation for Facebook ad campaign creation, targeting, management, and optimization. Built on the Kenshoo Universal Platform, Kenshoo Social delivers actionable insights and global scale through cross-channel reporting, tracking, integration, and attribution. Visit www.Kenshoo.com/Social or www.Facebook.com/Kenshoo for more information. Kenshoo Social is an operating unit of KenshooTM, a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 190 countries, Kenshoo clients include Annalect, Barnes & Noble, CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information. Facebook® is a registered trademark of Facebook, Inc. Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.