San Francisco (December 13, 2012) – Kenshoo Social (www.KenshooSocial.com), a global social marketing platform, today unveiled an infographic depicting performance data for Facebook advertising programs run by U.S. retailers during the holiday season to date. Findings reflect increased consumer use of Facebook for holiday gift ideas and purchases.
- Facebook ad interaction rates (any interaction with a Facebook ad following a click such as page like, app download, or sales transaction) rise by 46% after Thanksgiving.
- Direct sales revenue driven through Facebook Ads spiked on Cyber Monday by 129% over daily seasonal average.
- Return on ad spend from Facebook Ads reached $10.95 on Cyber Monday.
Click to view the full infographic.
“As social marketers become savvier in their approach and deliver more relevant and targeted advertisements at scale, consumers on Facebook are more willing to engage with advertising,” said Aaron Goldman, Kenshoo CMO. “U.S. retailers powered by Kenshoo Social have effectively utilized Facebook for holiday campaigns and have boosted revenue and return on ad spend as a result.”
Visit www.KenshooSocial.com/FacebookAds2012HolidayMediaAlert for the infographic detailing the complete findings.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.