Media Alert

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San Francisco (February 2, 2012) –Kenshoo (, a global leader in digital marketing software, today unveiled key growth metrics based on analysis of more than 100 billion ads delivered on Facebook®  worldwide through Kenshoo Social. The findings show  marketers increasing advertising spend with Facebook at a much faster pace than paid search advertising.

Kenshoo Social customers spent 109 percent more on Facebook in Q4 of 2011 than they did in Q3. While some of this growth can be attributed to seasonality, the increase in global Facebook ad budgets compares favourably to search channels like Google, Bing, and Yahoo which, in aggregate, saw paid search ad budget growth of 27 percent globally on a quarter-over-quarter basis.

“Brands using Kenshoo Social to manage Facebook ads saw impressive response rates leading to large increases in advertising spend that dwarfed paid search budget growth in the 4th quarter,” said Aaron Goldman, chief marketing officer of Kenshoo. “We see these trends continuing in 2012 and beyond as the Facebook ad ecosystem expands and marketers get more savvy using tools like Kenshoo Social to drive tangible results.”

Other key findings of Kenshoo’s analysis, adjusted for seasonality, include:

  •  Facebook advertising is gaining popularity: ad impressions grew by 47 percent in Q4 vs. Q3 2011
  • Consumers are clicking more as Facebook ads are gaining acceptance: clicks grew by 105 percent in Q4 vs. Q3 2011, a growth rate more than double that of impressions
  • Facebook ad quality improved: consumers clicked on ads in Q4 at a rate 27 percent higher than in Q3


To determine growth in advertiser spend on Facebook, Kenshoo examined aggregate data from a collection of Kenshoo Social customers, including more than 100 billion global Facebook Marketplace ad impressions. The Kenshoo Social customers included in this collection are global advertisers covering a wide range of industries, including retail, automotive, telecommunications, entertainment and finance. In contrast, growth in paid search advertising was culled from a collection of Kenshoo Enterprise and Kenshoo Local customers across verticals, covering more than 400 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners. Facebook® is a registered trademark of Facebook, Inc.