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by Steve Gray, Property Mentor Group

“A vivid boost was seen in click through rates by the FB advertisers who work with Kenshoo like Sears, Ticketmaster and CareerBuilder brands which was about 18.5% in Q2 over Q1. Moreover revenues handled by Facebook ads plunged nearly 30%. User’s interaction with the ads for instance likes, shares or comments were up by 57% while Click rates jumped to 16%. The report with 75 billion ads in the sample is related only with those advertisers who work with Kenshoo not about all FB advertisers, although it does hint clearly the Facebook ad performance.”

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