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by Todd Herrold, Kenshoo Social

“At launch, Facebook didn’t talk about advertising within Graph Search. However, that doesn’t mean it isn’t in their plans – the potential advertising revenue is simply too great to ignore. In fact, Facebook recently began testing ad placements on Graph Search results pages, though they’re not targeted to a user’s individual search query yet.

Based on our knowledge of existing Facebook ad types, combined with our GSO insights and how test ad placements worked, we can outline five potential advertising opportunities we are likely to see in Graph Search’s future:”

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