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by Harrison Polites, Business Spectator

“Facebook’s efforts to ramp up its advertising business is showing signs of having an impact on consumers, according to analysis from social media marketing firm Kenshoo.

Revealing findings from a global analysis of over 75 billion Facebook ads, Kenshoo found that over first two quarters of 2013 clicks on Facebook ads increased by 16.4 per cent.

The firm also found that conversions from those ads increased 56.9 per cent and that advertiser revenue jumped by 28.3 per cent.”

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