marketing masterclasses for the extra inquisitive

Delve deeper into some of the themes and topics discussed during CURIOUS with a week-long series of extra CURIOUS masterclasses brought to you by Kenshoo and its partners.

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Join one of our deep-dive sessions where we will be deep-diving into some of the hottest topics on the minds of marketers. Please note that these sessions require a seperate registration.

Masterclass Title Timing
Join one of our deep-dive sessions where we will be deep-diving into some of the hottest topics on the minds of marketers. Please note that these sessions require a seperate registration.

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THE CLASSES

Please Note: Separate registration is needed from the main event and you must sign up to each masterclass individually. Space is limited so registrations will be approved on a first-come, first-serve basis.

Q1 is when marketers are typically jumpstarting the year with new budgets. In Q2, they’re optimizing programs based on Q1 learning’s. And in any other year, Q3 is typically the calm before the metaphorical Q4 storm!

Because of how abnormal Q2 2020 was for marketers, we can learn a lot as we head into the final quarter by looking at how digital advertising trended in Q3. Did budgets come back? Were there positive signs of recovery? How are advertisers adjusting to the new normal? How big will Q4 be based on where we ended in Q3?

For marketers about to kick-off the all-important final months of the year, this is a great opportunity to take one final look at what your peers did in Q3 and make adjustments to your Q4 plans. Don’t miss out!

Kenshoo’s Quarterly Trends: Q3 - The Calm Before the Storm?

27
OCTOBER

1pm PST
1 hour

Chris Costello
Senior Director of Marketing Research, Kenshoo

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For the first time in over a decade, Kenshoo does not have years of aggregated channel data and advertising trends to confidently predict consumer behavior for the upcoming holiday season. Indeed - nobody does! This will be one of the most unique years in recent memory and it’s going to be quite the challenge to advise advertisers on how it will play out.

So, instead of doing our annual best practices webinar, we’ve decided to gather 30+ years of digital marketing experience together to give you their best educated guess on how the 2020 Holiday season may pan out. Ready-to-use helpful insights, experiences and top tips for dealing with uncertain market trends - this masterclass is a must attend for all search marketers looking to maximize their holiday season.

The 2020 Holiday Season: A Search Masterclass

28
OCTOBER

9:30am PST / 4:30pm GMT
1 hour

Jim Wasenius
Director of Client Success, Kenshoo Search

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Automation, performance and efficiency once represented the entire advantage of Kenshoo. Today, they’re table stakes.
 
It’s a new era for digital marketing and with that comes new challenges and opportunities. From the contextual relevance of your data to making sound, fast decisions across all of the most important go-to-market channels to amazing performance and unbiased measurement—we have you covered today and tomorrow.
 
And it’s tomorrow we will be focused on in this highly anticipated session as Kenshoo’s Chief Product Officer shares a first look into Kenshoo’s 2021 vision, areas of innovation and some exciting product developments.

From Activation to Intelligence: A First Look at Kenshoo’s Product Roadmap

26
OCTOBER

10am GMT (Session 1)
12noon PST (Session 2)

1 hour

Zvika Goldstein
Chief Product Officer, Kenshoo

Sign up: Session 1

Amazon paved the way in offering brand manufacturers opportunities to re-invent their relationships with consumers through transparent Digital Shopper Marketing. With other retailers following suit, and with the ever changing data landscape, the opportunities - and challenges - associated with commerce are only beginning to surface.

Join Kenshoo to discuss how the rise of digital shopper marketing is:

  • Making brand manufacturers reconsider their organizational structures and strategies
  • Causing brands to rethink the KPIs they use and the data sets they need in order to maximize the opportunity
  • An example of how to align the opportunity of today to set the foundation for success in the near future

Winning in Ecommerce Through Data & Intelligence

29
OCTOBER

11am PST / 6pm GMT
1 hour

Nich Weinheimer
General Manager, Kenshoo Ecommerce

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Apple Search Ads campaigns that focus on brand keywords are a great way to help ensure ads appear on App Store search results when customers are searching for your app or company name. However, with over 1.8 million apps available worldwide on the App Store, and user behaviour shifting around how they engage with apps, there are new opportunities to expand beyond brand campaigns to reach engaged users

Some of the biggest advertisers are incorporating sophisticated techniques to capture this opportunity—with Apple Search Ads being a pivotal piece of their marketing programs.

Join us for this deep dive masterclass and hear about the latest best practices for scaling Apple Search Ads.

Scaling Apple Search Ads Beyond Brand Campaigns

26
OCTOBER

9.30am PST / 4.30pm GMT
45 mins

Justin Trieu
Client Success Director, Kenshoo Apps

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Avital Yarm
Senior Client Success Manager,Kenshoo Apps

Creativity lies at the heart of inspiration. But don't think for a second that maximizing creativity means maxing out production budgets.
 
In this session, we'll provide tangible techniques to scale the creative assets you already have into inspiring ideas on Pinterest. We'll explain the unique Pinner mindset, how to tap into that mindset with your brand message to fuel a Pinners' passion, and nail your performance goals from brand building to lower funnel sales. We'll build a new Pin live, from the ground up, incorporating the best practices we've honed over years with Fortune 500 brands and shared in workshops with their CMOs.
 
Plan to walk away with actionable tactics to effectively repurpose your existing imagery and social assets into Pins that perform.

Pinterest: 
Repurpose with Purpose

27
OCTOBER

10.30am PST / 5.30pm GMT
1 hour

Sean Daily
Senior Lead, Global Agency Marketing, Pinterest

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Combining campaigns & ad sets (aka “consolidation”) is at the top of Facebook’s best practices ‘to-do’ list.  But how do the most savvy advertisers consolidate their campaigns while maintaining a high degree of control and ad relevance for their target customers? 

In this session, we’ll dive deep into the advantages and challenges, discussing when it makes sense to consolidate and when you should think twice. You will discover how advertisers are using Kenshoo to get the best of both worlds, by using Analysis Grids, integrations with external data sources, and Bid Multipliers.

Consolidate with Confidence: Knowing When to Combine Facebook Campaigns & Ad Sets Without Sacrificing Control

28
OCTOBER

12.30pm PST
45 minutes

Rachel Cornell
Client Success Director, Social
Kenshoo

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Mitchell Fese
Client Success Manager,
Kenshoo

2020 has been a year defined by change. Change in our economies, our cultures and in digital advertising. In this Masterclass, we‘ll be discussing the changing digital advertising landscape and ways that Microsoft Advertising can help.

Join Microsoft Advertising to discuss the following:

  • The importance of trust in marketing, especially in the climate of 2020
  • The changing digital landscape, specific to data privacy and the challenge of building trust through authenticity and personalization while still protecting data privacy.
  • How Microsoft Advertising can help, and how the solutions of the Microsoft Audience Network is built on trust and 1st party data.

The Changing Digital Landscape & How Microsoft can Help

29
OCTOBER

9.30am PST / 4.30pm GMT
30 mins

Carly Maverick
Global Lead, Native Sales, Microsoft Advertising

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Selling products on Amazon this holiday season? ✅  Looking to understand how your non-Amazon marketing helps drive shopping activity and sales performance on Amazon? ✅  
Then join us for an Amazon Attribution Deep Dive on October 27th as part of the Extra CURIOUS masterclass series.

Customers today discover products and engage with brands across more touch points than ever before. While Amazon Advertising helps drive consideration for your brand and products across some of these touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. During this 60-minute session you will:

  • Learn how, with Amazon Attribution measurement, you can gain visibility into how non-Amazon touchpoints (i.e. Google, Facebook, Pinterest and Microsoft) help consumers discover, consider and buy your products on Amazon.
  • Discover how Kenshoo integrates with Amazon Attribution to help brands scale closed-loop cross-channel measurement and optimization across these other channels based on what we know resonates with your customers and drives value for your brand on Amazon.
  • Hear best practices and strategies for success this holiday season from Empower, an agency using Amazon Attribution to best effect.

Amazon Attribution: 
Grow Your Business on Amazon by Optimizing Search and Social Experiences

27
OCTOBER

9am PST / 4pm GMT
1 hour

Danielle Wolfe
Senior Marketing Program Manager, Amazon

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Will Hoverman
Senior Specialist, Search, Empower

Jerome Crochat
Senior Director of Product, Kenshoo

Sign up: Session 2

Kate DuBois
General Manager, Kenshoo Search

Sean Marder
Director of Ecommerce Solutions,
Kenshoo 

It’s that time of year where 2021 marketing goals and budgets have been (or are very close to being) defined and focus now shifts to best understanding how to use those budgets as effectively as possible.

Advanced analytics are increasingly being used by brands to ensure that their advertising strategies are aligned to the needs of the market.

In this masterclass, we will work through specific use cases to show:

  • Why advanced analytics are important
  • How this type of data is being used by marketing teams and the broader organization
  • The power of these insights by drawing on specific use case examples across different verticals:
    • Tracking shopper behaviour
    • Aligning your brand purpose
    • Identifying cross-channel intelligence 
    • Building personalization into your retail advertising

What’s Trending? The Power of Advanced Analytics in Marketing Planning

28
OCTOBER

11am PST / 6pm GMT
1 hour

Nich Weinheimer
GM of Ecommerce,
Kenshoo

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Rigo Viezca
Global Head of FMCG Solutions, Signals Analytics