Expedia selects Kenshoo following extensive trial
San Francisco (February 13, 2011) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today announced that Expedia has licensed Kenshoo Enterprise to manage its global search engine marketing (SEM).
Expedia’s selection of Kenshoo as its technology partner for search marketing and social advertising follows a two-month trial period in which the Kenshoo platform was pitted head-to-head against other market-leading solutions.
“After our trial period, we were confident that Kenshoo would be a valuable asset in optimizing our online marketing and advertising efforts,” said Justin Richmond, vice president of search marketing, Expedia. “They offer a great product.”
Kenshoo Enterprise allows Expedia to create, manage, and optimize paid search marketing campaigns across channels like Google, Bing, Yahoo, AOL, Baidu and Yandex. Through intelligent automation and advanced algorithms, Kenshoo delivers the tools needed to manage sophisticated global search programs at scale.
Expedia leveraged Kenshoo Social as a component of the partnership to manage Expedia’s Facebook Ads campaigns. Kenshoo’s unique approach to creating audience segments allows Expedia to test a number of targeting variables at scale. Targeted ads can be set up using the Kenshoo Social Ad Manager, making the campaign building process much easier than through traditional means. Kenshoo Social Ad Manager’s integrated reporting also allows for simpler performance management and improved bidding operations.
“Expedia is very experienced when it comes to online advertising, so it’s extremely gratifying for Kenshoo to be chosen as its technology partner,” said Yoav Izhar-Prato, CEO at Kenshoo. “We’re proud to have won the Expedia business and all of us at Kenshoo look forward to collaborating with the Expedia team on future innovations in search and social marketing.”
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local, and Kenshoo Social to direct more than $15 billion in annual sales revenue. The Kenshoo Universal Platform delivers automation, business intelligence, integration, and scale to make better marketing investments. Kenshoo powers 6 of the top 10 retailers in the world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Expedia, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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