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by Brendan Coyne, AdNews

“It’s not just search and optimisation, he reckons, but advice and analysis as well as the reporting ‘that takes up a lot of time at most agencies today.’ The firm has just done a deal with Kenshoo to automate optimisation based on different attribution models – i.e. the opposite of last click. That frees up time to get away from ‘focusing on allocated budget to looking for other revenue streams.'”

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