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Join Kenshoo for a live webinar Rethinking Measurement: Test, Learn & Pivot Quickly

As the saying goes, if you always do what you’ve always done, you’ll always get what you’ve always got. Marketing is no different – and with an influx of marketing-first companies emerging it is more important than ever for companies to innovate and try things they have never done before.

As marketers we have a responsibility to test things, learn and fail quickly. We also have a responsibility to demonstrate the impact of our marketing decisions.

Join Kenshoo on September 5th for a live webinar as we share some of the latest thinking around marketing measurement. You’ll hear:

  • Why robust Test and Learn capabilities are becoming a requirement for marketing organizations
  • What five steps form the basis for a repeatable incrementality test
  • How to support experimentation with metric management and machine learning
  • Why “decisioning” is the new focus for marketing analytics, and how Kenshoo’s Navigator suite of tools can help support your own best-of-breed decisioning solution