Retail Media Networks: The Next Chapter For RetailersRegister Your Interest
2020 set the stage for the emergence of Retail Media Networks. We’ve already seen the shift with retail giants like Amazon, Walmart and Target in the US, and due to their successes in delivering more value to brands and consumers while simultaneously generating advertising revenue, are seeing other major e-tailers from across the globe follow suit.
Despite the excitement of retailers jumping on the bandwagon, becoming the next Retail Media Network isn’t simple. It requires infrastructure, expert knowledge and tailored strategies for how and when to launch on-site advertising.
While the considerations for every business may vary, there are some common themes around best practices, challenges and pain points that all retailers can learn from one another in order to thrive. To facilitate this potentially game-changing conversation, Kenshoo is hosting an exclusive breakfast retail roundtable with a select group of retail experts, and would love for you to join us for an open discussion about the future of Retail Media.
Topics will include:
- Buy, build or partner: What are the key considerations when determining your approach to developing a Retail Media Network?
- Sales + Marketing collaboration: How do you go about building out the sales business to support your advertising offering?
- What to expect: The potential pain points and challenges to consider when navigating your expansion into media
- Lessons learned: What best practices (or even failures) have you seen amongst other retailers that have influenced you to navigate to the next step?
Director of Sales, UK ,
Managing Director, EMEA/APAC,