Reinvent Your Marketing Strategy for the Next Normal: It’s Time to Think Beyond Promotion
For the better part of two decades, marketing analytics have driven successful data-driven campaigns, helping brands expand reach and drive engagement. Suddenly, they’re no longer enough. 2020 brought not only the death of the cookie and audience targeting as we knew it, but core economic and business realities that have changed both consumer behavior and how brands go to market.
In a post-digital, ecomm-native world where competition is extremely fierce, tomorrow’s marketers can no longer afford to focus entirely on advertising and marketing—they need to take charge of all of the 4 Ps. Go-to-market strategies that holistically address price, placement, product and promotion are the only ones bound to lead to real topline growth. However, not all marketers are yet well-equipped with the tech stack, data intelligence prowess and business skills to navigate them.
Join Kenshoo and Forrester as we dig deeper into this topic and provide some practical recommendations on how marketers can leverage holistic marketing intelligence to own all 4P’s. We will look at:
- Why marketers need to look beyond surface-level marketing data to survive in a post-cookie era
- Why it is up to the CMO to transform traditional business models and bring together teams from across the organization to drive top line growth
- How marketers are using new data sources and advancements AI/NLP to get a 360 degree view of the customer, the competitive market, and upcoming trends
Chief Marketing Officer,
VP, Principal Analyst ,