While the Ecommerce industry has undergone significant digital transformation over the last decade, recent events have accelerated many manufacturer’s plans to make the move into D2C. This means that marketing organisations previously focused on brand building now need to refocus as performance marketers.
Whatsmore, retailers are recognizing they must adapt to better serve the new needs of both consumers and brands while finding new revenue streams to remain viable in the long term.
As a veteran performance marketing platform with $6+ billion in ad spending across digital advertising channels, Kenshoo is at the epicenter of ecommerce advertising. Join us in this webinar as we share: 5 tips for navigating the shift from ‘brand’ to ‘performance’ successfully.