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Kenshoo will be attending and speaking at EXPERIENCExSCIENCE – ARF’s one-day event on September 25 during Advertising Week New York.

Hear from Kenshoo between 12:30 and 1.10pm:

Putting the Customer at the Heart of Investment Decisions

In order to know which parts of the customer experience to invest in, companies must measure both customer actions and customer sentiments. Customer actions reveal the impact of marketing programs to influence consumer behavior; customer sentiments reveal the customer’s desire to stay engaged with the brand. But changes to tracking technologies are threatening multi-touch approaches for measuring impacts on customer action. And simplistic methods linking Net Promoter Scores to revenue projections have to be abandoned for more robust appreciations of customer sentiment. Learn about best practices to keep the customer at the heart of marketing investment and improving alignment of marketing programs with business objectives.

Tom Affinito – VP, Corporate Development, Kenshoo

André D’Abreu – Head of Marketing Intelligence, LATAM Airlines

Moderator: Fiona Blades – President & Chief Experience Officer, MESH