As a partner of CRC, we are excited to be invited as a guest speaker at their 2020 Virtual Ecommerce Summit. Register to join Kenshoo’s GM of Ecommerce, Nich Weinheimer, on Wednesday, Oct 13th at 2:30pm ET for a thought-leadership session on “To Win at Commerce Marketing, You Need to Think Beyond Advertising”.
Nich will share real-world case studies from leading brands on how the rise of digital shopper marketing is:
- Making brand manufacturers reconsider their organizational structures
- Causing brands to rethink the KPI’s they use and the data sets they need in order to maximize the opportunity
- Creating new opportunities for growth as we enter 2021
This session will be focused on leaders in eCommerce and digital marketing roles, in addition to senior leadership teams at consumer brands looking to understand how commerce marketing is reshaping their retail and consumer relationships.