Kenshoo Education Marketing Technology

Expand your digital student base and stay on top of market trends.

Marketers in the education industry now compete with institutions all over the world. What was once a mostly regional competitive landscape has been transformed by the digital connection which has made the world much smaller than before and education marketers must find ways to engage their digital-native prospects across devices and channels. This highly fragmented audience can be elusive, but the silver lining is that they are online—all of the time.

Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media

Stay Competitive in Market

Stay Competitive in Market

  • Grow keywords based on how students search
  • Create optimal campaign structures
  • Amplify word of mouth from advocates
  • Respond to marketplace trends
Generate qualified leads

Generate Qualified Leads

  • Integrate with backend systems
  • Reprocess data based on enrollment
  • Optimize best performing placements
Track & Improve all Touchpoints

Track & Improve all Touchpoints

  • Measure impact on driving phone calls
  • Analyze paid, earned & owned social media
  • Re-engage prospective and current students

Ogilvy Leverages Kenshoo’s Automation Features For Increased Leads And Time Savings

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Udemy Increases Revenue And Drives New Student Enrollment With Kenshoo Social

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Making Multi-Touch Attribution Work In A Leading E-Learning Provider

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The Kenshoo 5: Five Keys to a Successful Test and Learn Marketing Strategy

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Monthly Paid Media Spend Snapshot – August 2020

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The Kenshoo 5: Five Ways to Segment Your Facebook Audience

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Paid Search in the Retail Funnel

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The CPG Data Gap: 4 Critical Areas of Need for Marketers

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“KPO allows us to maintain efficient performance for our top campaigns and spend more time ideating new audiences and testing strategies.”

Joanna Pride, Social Media Planner

With Kenshoo’s workflow, positive results from KPO and Automated Actions, as well as the ease of use of tagging and audience management, Ogilvy was able to surpass their goals and ultimately grow the educational services program for their client.
  • 15% Increase in Time Savings
  • 40% Increase in Leads
  • 28% Decrease in Cost per Lead
More Case Studies

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