Marketers in the education industry now compete with institutions all over the world. What was once a mostly regional competitive landscape has been transformed by the digital connection which has made the world much smaller than before and education marketers must find ways to engage their digital-native prospects across devices and channels. This highly fragmented audience can be elusive, but the silver lining is that they are online—all of the time.
“KPO allows us to maintain efficient performance for our top campaigns and spend more time ideating new audiences and testing strategies.”
Joanna Pride, Social Media Planner