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by Matthew Whitehead, Kenshoo Senior Account Manager

“As the online industry has grown, so have the number of moving parts we have to consider.As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.

Whether it be PPC, SEO, re-targeting, social, mobile, or local; the one entity in this eco-system that should have a working knowledge of all of these areas is your technology provider.”
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