E-Commerce as a marketing channel is poised to become one of the fastest growing areas of advertising due to its ability to reach highly engaged audiences with strong purchase intent.

A survey commissioned by Kenshoo of 3,100 consumers across the USA, Germany, UK and France found that 72% of shoppers now use Amazon to find products, with 56% indicating they usually look on Amazon first before looking at other sites. The research also highlights the unique path consumers take when shopping for products, with 51% of respondents indicating if they see an interesting product on another site, they also look on Amazon to find alternative ideas and to compare prices.

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