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by Frank Scheuerer, Kenshoo Germany Country Manager

Social media is an essential part of the fabric of online marketing. Information about advertising on Facebook is available in so many publications and as a result, the question of how to successfully use advertising on Facebook has been all but answered. In Germany, the fact that Facebook’s advertising revenues will increase over the next 18 to 24 months is beyond question. However, just how effectively and efficiently can an advertising agency or a company drive Facebook campaigns, whilst ensuring they extract the maximum benefit for the end user?

Read the full post on the dmexco blog.