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by The Marketer

“Businesses like Airbnb, Easyjet, Skyscanner and Expedia have managed to tap into the connected, self serve ideology of the modern consumer, says Kenshoo managing director, EMEA, Rob Coyne. ‘They are well researched, don’t like dealing with middlemen and like to tailor services the way they want them and to do so while on the move.’”

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