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NEW YORK and SAN FRANCISCO (January 27, 2014) — Direct Agents (, a full service digital ad agency, has recently announced a partnership with Kenshoo, the global leader in premium digital marketing technology to further enhance its Paid Search bidding capabilities for advertisers.

For over 10 years, Direct Agents has provided leading brand advertisers with custom digital marketing campaigns. Direct Agents will begin to integrate Kenshoo’s platform to offer constant and in-depth development of search marketing campaigns.

Direct Agents is dedicated to understanding advertiser business models, business locations, competitive advantages,  marketplaces, and implementing proven methods to maximize campaign performance. By leveraging Kenshoo with its team of experts, Direct Agents will ensure  that campaigns are effectively maintained and optimized to reach target goals.

Daniel Owen, Direct Agents’ VP of Search and Display says, “We are very proud to partner with Kenshoo, the leading SEM optimization platform, to offer their premium technology to our clients. Direct Agents is continuously striving to maximize performance for our clients and, with the help of Kenshoo’s technology, our clients will have extended campaign management, reporting and powerful bidding algorithms.”

Data from Kenshoo’s recently released Global Search Trends Infographics and a 2013 Global Online Retail Shopping Report: Final Edition finds that Q4 2013 was the biggest quarter ever for paid search. With the help of Kenshoo’s platform and powerful bidding algorithms, Direct Agents will make the most of their client’s advertising budgets and capitalize on the growth of paid search.

“Direct Agents has an outstanding track record of client satisfaction and we’re excited to partner with them to take their business to the next level,” said Gary Nafus, Managing Direct, Americas at Kenshoo. “The digital expertise of Direct Agents and Kenshoo’s innovative technology make for a powerful combination to drive results for advertisers.”

About Direct Agents
Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has developed custom, performance-based campaigns for leading brand advertisers including Scholastic, Lending Tree, Samsung, and NutriSystem. Specializing in Lead Generation, Search Marketing, Programmatic Buying, and Creative Solutions, Direct Agents leverages best-in-class technology to dynamically engage customers and increase efficiency of marketing spend. For more information about Direct Agents, please visit

About Kenshoo
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit for more information.

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