Request a Demo

Kenshoo's Quarterly Trends Infographic delivers accurate market insights,
trends and predictive analysis

View the Trends

Key Takeaways from Q1 2019

Here are some of the key storylines from Q1 2019's advertising data.


Paid Search is still driving forward
Still the biggest channel in digital advertising, SEM continues to grow year-over-year (YoY) in spend (up 11%), clicks (up 25%), and impressions (up 35%).
Social is maturing and becoming a more diverse opportunity
Social advertising spend was up 27% YoY in Q1 2019. Marketers continue to embrace the channel’s visually engaging ad formats and have become less dependent on the once-standard post link ads. A key part of this transformation is video ads, which garnered 44% of all social advertising spending in Q1.
Ecommerce is again the fastest growing channel in advertising
Spending on Ecommerce Channel Ads - led by Amazon Advertising - grew 84% year-over-year and marketers are expected to continue fueling this growth in 2019.

The Kenshoo Q1 2019 Quarterly Trends Report

For years, Kenshoo has published its Quarterly Trends Infographic to help advertisers contextualize their efforts in a broader scope and better plan their next campaigns by comparing themselves against the aggregated trends.

In the Q1 2019 report, you will learn quarter-over-quarter and year-over-year trends including:

  • Ad spending velocity of the largest publishers in the world

  • Key performance indicators across Search, Social, and Ecommerce advertising

  • Insight into marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities

Download the Report

Additional Quarterly Trends Resources

From our Blog

Learn from industry experts, get insights into marketing trends and more through noteworthy articles from our blog!

VIEW ALL ARTICLES

Key Takeaways From the Kenshoo Q1 2019 Quarterly Trends Report

With digital ad spending projected to surpass that of traditional media this year, where did digital marketers place their bets in the first quarter? The Kenshoo Q1 2019 Quarterly Trends Report has the answers!

read more

Top Takeaways from the Kenshoo Q4 2018 Quarterly Trends Report

Check out some of the top takeaways from Kenshoo's Q4 2018 Quarterly Trends webinar to learn what's happening right now in the marketing industry.

read more

Turn Data into Demand

Expert Insights

Industry Trends

Accurate Analysis

Learn how the biggest marketers turn their data into demand!

Sign up for Kenshoo Quarterly Trends Webinar, or get in touch to learn more!