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Key Takeaways from Q4 2019

Here are some of the key digital marketing trends from Q4 2019's advertising data.


The 19% hike in spending on paid search from Q3 2019 to Q4 2019 was almost exactly what happened during the same time the year before. Marketers continue to go big with search engine advertising in Q4 to take advantage of the end-of-the-year holiday shopping season.
In Q4 2019, social advertising spending grew 24% year-over-year and 28% quarter-over-quarter. The average CPM was $6.78 on social advertising in Q4 2019 compared to $7.01 in Q4 2018. This yearover-year decline in social ad prices in Q4 is a new development compared to recent years.
Spending in this channel was up 30% year-over-year and 27% quarter-over-quarter. That’s the biggest YOY and QOQ spending growth for any channel tracked by Kenshoo in Q4 2019

The Kenshoo Q4 2019 Quarterly Trends Report

This edition of the Kenshoo Quarterly Trends Report for Q4 2019 is drawn from a universe of nearly $7B in annualized marketer spend, over 750 billion impressions and 15 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level.

  • Ad spending velocity of the largest publishers in the world

  • Key performance indicators across Search, Social, and Ecommerce advertising

  • Insight into marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities

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Learn from industry experts, get insights into marketing trends and more through noteworthy articles from our blog!

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