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Key Takeaways from Q2 2020

Here are some of the key digital marketing trends from Q2 2020's advertising data.


Brand
Paid Search and Social Advertising down, but climbing back.
Many advertisers either slowed or paused their online marketing efforts at the beginning of the pandemic in Q2, but are starting to show signs of recovery that may put budgets on track to reach pre-COVID-19 levels by the end of the year.
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Advertisers who kept spending saw efficiencies.
Ad costs dropped as marketers paused, slowed or otherwise modified spending which created an opportunity for those remaining to buy more impressions at a lower cost.
Shoppable Ads were a bright spot for Q2.
Across channels, product-specific shopping ads saw robust spending growth in the second quarter of 2020 despite the challenges of COVID-19. The entire category of Ecommerce Ads increased, while spending on these product-specific ads in both the Search and Social channels was up in Q2 compared to last year, even as total spending on Search and Social declined over the same period.
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The use of automation grows during the pandemic.
Practitioners leaned on publisher automation to help them navigate the challenges they faced during Q2 in order to make every ad impression count

The Kenshoo Q2 2020 Quarterly Trends Report

This edition of the Kenshoo Quarterly Trends Report for Q2 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2020, including:

  • Key performance indicators for the second quarter of 2020 across Search, Social, and Ecommerce advertising
  • The impact of the COVID-19 on overall digital advertising trends
  • A drill-down into the current state and near-term outlook of key industry categories affected by the global health crisis

Download the Report

Additional Quarterly Trends Resources

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4 Key Advertising Industry Insights from the Kenshoo Q2 2019 Quarterly Trend Report

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Key Takeaways From the Kenshoo Q1 2019 Quarterly Trends Report

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Top Takeaways from the Kenshoo Q4 2018 Quarterly Trends Report

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Marketing in a Crisis: COVID-19 Resources

View the more COVID-19 Resources

Marketing in a Crisis: Search Engine Marketing

Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis.  Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects... Read More »

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Marketing in a Crisis: Ecommerce Channel Ads

Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of... Read More »

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