Digital Marketing

Core Search and Social trends are stable as marketers prepare for the fourth quarter

Newer entrants to the digital marketing space established themselves and made a strong case for their value to marketers, while adoption and growth of product-oriented ads across paid search, paid social, and ecommerce-specific publishers clearly established the essential pillars for digital marketers heading into the Q4 holiday season.
WHAT YOU NEED TO KNOW
Ecommerce Channel advertisers have tripled monthly spending on the Kenshoo platform from January through July of this year.
Instagram spending grew 94% year-over-year (YoY), faster than core Facebook (+37%) but still only comprised 9% of total spending across the two properties.
Mobile Shopping Campaign impressions more than doubled YoY, while click-through rate (CTR) stayed consistent.
Pinterest spending in Q3 actually exceeded its previous high in Q4 of last year, setting the stage for another strong seasonal increase.
Ecommerce
Ecommerce Channel advertisers have tripled monthly spending on the Kenshoo platform from January through July of this year.
Social
Instagram spending grew 94% year-over-year (YoY), faster than core Facebook (+37%) but still only comprised 9% of total spending across the two properties.
Search
Mobile Shopping Campaign impressions more than doubled YoY, while click-through rate (CTR) stayed consistent.
Pinterest
Pinterest spending in Q3 actually exceeded its previous high in Q4 of last year, setting the stage for another strong seasonal increase.
MOBILE/PRODUCT SPOTLIGHT

Mobile Spotlight

Ads on smartphones made up 81% of all social ad spending, and half of all search spending.

Product Spotlight

Based on last year, retail marketers can expect quarterly spending increases of over 70% as we enter the holiday season in Q4.
CORE TRENDS