by Kelly Liyakasa, Ad Exchanger

“FBX also performed well. ‘While overall performance increases throughout the month of November were staggering, the same metrics were even more compelling this year on Cyber Monday,’ noted Kenshoo marketing research analyst Laura Ruszkowski. FBX CPMs increased 3X year-over-year and CPMs for marketplace ads increased 10X. Both drove 5X ROI.”

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