The rules for optimizing conversions from paid search have changed. Like it or not, the strategies marketers used just 2 years ago to drive conversions from AdWords and Bing are no longer enough. In today’s mobile-first world, you must adopt new ad formats, bidding and targeting strategies, and attribution and optimization technologies to drive clicks, calls and customers.
Join paid search optimization experts from DialogTech and Kenshoo as they explain the new building blocks for a successful, end-to-end paid search strategy. You’ll learn about:
- New research on how the search landscape has evolved
- The latest ad formats and targeting strategies to engage consumers
- How marketers are using click-to-call to drive sales
- Attribution and optimization best practices for a competitive edge
At agile marketing technology company Kenshoo, Kevin is an expert in cross-channel lead optimization and has extensive experience helping Fortune 500 companies on the local, national, and global scale.
Blair runs content marketing at call attribution platform DialogTech. Over the past 20 years he has published hundreds of articles, white papers, and webinars on digital marketing and conversion optimization.