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San Francisco (June 9th, 2010) – KENSHOO, leader in online demand generation solutions, has officially partnered with Demandware and NetSuite e-commerce platforms to tightly integrate SEM programs and optimize budgets using deep enterprise data. This integration allows clients to leverage KENSHOO RealTime CampaignsTM which enables synchronization with the eCommerce platform merchandising and sales system to automatically create and manage real-time SEM programs against dynamic inventory, merchandising and promotional changes. Interconnecting inventory and marketing data increases advertising effectiveness through higher relevancy, increased quality score and better user experience. RealTime Campaigns automatically adjusts campaign structures and elements including ad groups, keywords, and ads, to reflect real time ecommerce realities.
Kenshoo can dynamically build out massive campaigns down to the granular product level and employ advanced bidding algorithms to maximize program efficiency and sales. Clients gain tremendous efficiency when changes within Demandware and NetSuite platforms ripple automatically to live search marketing campaigns via custom business rules, promotional text and keyword selection.

Through the ease and power of this tight integration, clients can optimize programs using a variety of deep business metrics such as inventory levels, ROI targets, margins, new customer acquisition and more. Interconnecting merchandizing and marketing drives tremendous efficiencies in program management, offers customers a seamless on-ramp to purchase and ultimately delivers tremendous gains in marketing program performance.

“Advertising and Merchandising are coming together. As a leader and innovator in the retail advertising space, it’s a natural next step for Kenshoo to partner with forward-thinking industry leaders like Demandware and NetSuite,” said Yoav Izhar, CEO of KENSHOO. “Their innovation and expertise in e-commerce technology was touted by several of our clients – we knew that we had to partner to bring SEM into the larger e-tail arena. Together we believe that we can offer unparalleled marketing optimization based on core business systems.”

  • Key benefits of RealTime Campaigns include:
  • RealTime Advertising –automatically update dynamic items like promotional text and prices in the advertisements to reflect the true status of inventory
  • Better budget allocation –automatically pause ads for items that are out of stock or unavailable
  • Larger Campaigns – because ads are directly connected to inventory, every item in-stock can be advertised easily. The average size for a RealTime campaign is 1.2 million keywords
  • More effective ads – allows for low cost ads of low volume items to help connect niche customers with niche products
  • Improved Customer Satisfaction – Prevents ads for out-of-stock and discontinued items
  • ROI Improvement – Increase of nearly 40% over regular campaigns


The KENSHOO Campaign ManagementTM Suite of online demand generation solutions includes KENSHOO EnterpriseTM, KENSHOO LocalTM and KENSHOO SocialTM. Based on the core KENSHOO SearchTM platform, these solutions provide enterprise, agency, online directory and high volume online retail professionals the most sophisticated search advertising management tools in the industry, designed to maximize return on online advertising spend and increase ROI. KENSHOO’s automation and optimization technology is being used today on five continents and in dozens of languages. KENSHOO clients and partners include Demandware, Extra Space Storage, Hitwise, LinkShare, Netsuite, iREP, Omnicom,, and many more. KENSHOO is backed by venture capital firms Sequoia Capital and Arts Alliance.

About Demandware Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick’s of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Playmobil and Reitmans. For more information about Demandware, visit, call 888-553-9216 or email

About NetSuite Inc.

NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite’s patent-pending “real-time dashboard” technology provides an easy-to-use view into up-to-date, role-specific business information. For more information about NetSuite Inc., please visit